New Holland’s Dragon’s Milk Brand Thrives Thanks to Creative Variants

Flagship beers are the lifeblood of any successful craft brewery. They provide sales consistency and additional sales points through variant releases that are familiar to the consumers, yet introduce new SKUs throughout the calendar year. New Holland Brewing’s cash-cow remains their Dragon’s Milk Bourbon Barrel-Aged Stout line, a decadently strong and barrel-forward beer that continues to generate acclaim for the Michigan-based brewery. Amidst a reimagining of the New Holland brand, the Dragon’s Milk brand continues to quietly hum along, generating positive sales year over year, thanks to the success of the original Stout and the popularity of new, buzzed-about variants. 

Read More

New Holland Brewing | Dragon’s Milk Reserve Oatmeal Cookie

It’s that time of year again! The fall release of New Holland Brewing’s Dragon’s Milk Reserve is here! This time around the beer is a comforting treat with a warm, wholesome and tasty appeal: Oatmeal Cookie.

Read More

New Holland Brewing | Triple Mash Dragon’s Milk

New Holland Brewing’s Dragon’s Milk is an iconic stout in the craft beer industry. It’s the most widely produced barrel-aged stout in the country and is the featured beer in the Michigan brewery’s arsenal.

Read More

New Holland Expands the Dragon’s Milk Family with New Lower ABV Offering

In the dead of winter, seasoned beer drinkers often reach for the high-ABV behemoths that warm their insides. Hearty barrel-aged stouts like New Holland Brewing’s Dragon’s Milk and its many Reserve variants have often been the beer of choice for such an occasion. And yet, one can only have so many viscous, flavor-packed stouts before keeling over and ceding to lighter, more approachable options. New Holland knew this and decided to make an adventurous change to their hallmark brand, introducing Dragon’s Milk White, a bourbon barrel-aged white stout that stands firm at 6% ABV. We asked the brewery about the new beer and what consumers should expect from a barrel-aged offering that comes in on the lighter side – both in color and in alcohol content.

Read More

New Holland Brewing | 2018 Dragon’s Milk Reserve

When you hear New Holland Brewing you probably think of Mad Hatter IPA or perhaps more commonly, Dragon’s Milk. The barrel-aged Stout from the Michigan brewery has become an industry staple amongst the craft beer world and with a consistent recipe and proper barrel-aging, this beer is a go-to during Stout season.

Read More

Cooking with Beer | Dragon’s Chili

It’s the NFL Super Bowl – aka time to get your chili game strong. Check out this recipe for New Holland Brewery’s Dragon’s Milk infused pork green chili. You won’t be disappointed, even if your team loses.

Read More

New Holland Brewing Co. | Dragon’s Milk

Like many of my friends, I have hit a wall when trying to figure out when George R. R. Martin will be coming out with Winds of Winter (Book 6 … Read More