AboutKrisstin Sibley – PorchDrinking.com
Names are a very important part of every culture and we use names within language to communicate, categorize and understand. It’s how we relate to one another or a subject matter. Keeping this in mind, I would argue that naming beer is not only an art form, but is as equally important as the naming of a brewery. Breweries are almost solely represented by their beers across social media now. Fans showcase their favorite pints, can designs, and bottles on their pages spreading their love for their favorite breweries. Many times the beer is the first exposure someone has to a brewery they haven’t heard of before.
Right before you reach the San Luis Obispo County Regional Airport, there is an industrial area packed with offices. Tucked off to the side is SLO Brew‘s The Rock, the second brewery location that opened earlier this year. Son of Dr. Stanley Hoffman, one of the pioneers who established the Paso Robles wine region, Mike Hoffman founded SLO Brew in 1988 with Kathy Ireland. It was the first brewpub on the Central Coast since prohibition. The current owner, Hamish Marshall, a beer loving Aussie who fell in love with SLO, took over as owner in 2010.