#HardSeltzer – PorchDrinking.com
Craft beer’s shift into alternative beverages has been one of the biggest trends of 2019. The most notable addition to many brewing portfolios has been spiked seltzer, which appeals to a new subset of drinkers, expanding the brewery’s revenue stream in the process. Craft breweries rolling out new spiked seltzer lines doesn’t generate the same type of headlines it did earlier this year, but mead spritzer? That’s a different story entirely. With many brewers zigging into seltzer, St. Louis-based Schlafly Beer has decided to zag, unveiling Boomerang Mead Spritzer, a new-age beverage that amplifies Schafly’s desire to differentiate themselves from the brewing competition. To learn more about what inspired Schlafly to delve into mead spritzer, we asked Schlafly Lead Brewer Jared Williamson.
Hard seltzer has been around for a few years but it has seen huge growth in the last year. The combo of relatively low carbs and alcohol, assortment of inoffensive flavors and lack of gluten appeals to a broad audience. In a similar format to our last roundtable discussion about the best beers of summer 2019, I checked in with a few craft beer enthusiasts to get their take on hard seltzer.
What does it mean to be a craft brewer in 2019? For many, sticking with the status quo is no longer business as usual. Brewers today understand their consumers on a deep level and have more data than ever on their preferences. One of the newer preferences that continues to make waves outside of the typical craft beer market is hard or “spiked” seltzer.