#NAbeer Archives – PorchDrinking.com
The non-alcoholic (NA) beverage and beer segment continues to eat up market share thanks to its ability to offer younger buying groups a palatable and fulfilling NA option that takes the place of the typical beer, hard seltzer or hard cider. For many, NA beverages have become an addition to their overall alcohol-consuming habits while others have used NA beers to stop drinking altogether. I, like many others in the U.S., fall somewhere in the middle. According to Lagunitas, 45% of American adults have now purchased an NA beer. Data from Nielsen shows that 47% of Americans are making an effort to “cut back or abstain from” alcohol altogether.
While December is often filled with excess drinking, January is typically viewed through the lens of constriction, where you either consume less alcoholic drinks or participate in dry January, a month-long pledge to stop drinking alcoholic beverages entirely. If you’re a beer drinker curious about new NA beer options available on the market or participating in dry January, below is a list of five options we’re excited about.
The pandemic has had a drastic impact on the drinking habits of many Americans, myself included. While I still indulge on the weekends, I’ve also developed a new craving for lighter, better-for-you options that can be consumed guilt-free throughout the week. Spiked kombucha from the likes of Luna Bay Booch and Jiant Kombucha are frequently found in my fridge, along with some new non-alcoholic offerings. While California’s Athletic Brewing might draw the most headlines for their non-alcoholic (NA) beer lineup, Californian counterpart Surreal Brewing has generated plaudits of its own thanks to the likes of Juicy Mavs NA Hazy IPA.
Non-alcoholic beers were an emerging category of beer at the 2019 Great American Beer Festival with several breweries participating in both the festival and the competition. While they played a small part in the overall event, their addition to the competition this year may be a harbinger of things to come if this trends continue in the right direction.