How New Glarus Brewing Kept its Employees Top of Mind in its Marketing, Pandemic Response

New Glarus Brewing beer courses through the veins of Wisconsin, yet its presence isn’t overbearing. The quiet brewery, stationed atop a hill in quaint New Glarus, Wisconsin thrives on subtlety. They don’t do any advertising—at all. Instead, they thrive on word-of-mouth marketing from their hordes of fans, both in-state and out-of-state. These avid fans clamor to buy their beer across Wisconsin outposts. They also trade for it if they reside outside of state lines. The brewery doesn’t need more marketing, but it still looks for new ways to connect with their audience. One of those avenues is through setting up a new Twitter account. This also connects with New Glarus’ broader mission of putting their employees first, in marketing decisions, brewery upkeep and their COVID-19 pandemic response. I talked to New Glarus’ COO and General Counsel, Drew Cochrane, about how New Glarus acts on this overarching mission. 

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Ultimate 6er | The Perfect Mother’s Day Beer

Mother’s Day may be well-known for mimosas, but here at PorchDrinking, we prefer something a little more hoppy. While Mother’s Day will be different than previous years, it doesn’t mean you can’t pick up some of your favorite local brews. If you can’t be with your mom, consider delivery as a nice surprise; and if you are a mom, stock up and know you have a day free of homeschooling. Need some inspiration? Check out our Ultimate 6er and you’ll be sure to find the perfect Mother’s Day beer for a video chat.

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Our Favorite Chicago and Midwestern Beers from 2019

As another year comes to a close, we’d like to look back at the past 12 months on some of our favorite beers we had that came out of Midwest breweries.

With the number of breweries increasing, it becomes harder and harder to narrow down a list, but we have a handful of Midwest writers who contributed their favorite beers of 2019.

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New Glarus Brewing Co. | Spotted Cow

ABV: 4.9%

It’s been said that the best things in life are worth working for – a new job, your dream car, that perfect house. The work put in makes the end goal that much more rewarding. While the motto normally applies to loftier, greater goals, the same can be said for New Glarus Brewing Co.’s Spotted Cow. Only available in Wisconsin, Spotted Cow has been a favorite of mine since I began making college visits to my brother Mark when he attended Marquette University almost 10 years ago and continues on today (except now it’s little brother Matt holding it down in The Good Land).

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The Eight Beers of Chanukah

Put on your yarmulke, it’s time for Chanukah. If you need some ideas for what beers to drink during the holiday we’ve gone ahead and compiled a list of the Eight Beers of Chanukah. Now, whether you drink all eight on the first night or have one each night of Chanukah, make sure you try them all.

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New Glarus | Hopster

This picture will no doubt look a little off to some. A New Glarus beer in front of the Chicago skyline just seems misplaced, like a John Deer tractor driving down Michigan Ave. But there is a huge amount of respect for New Glarus here, and people will travel out of their way to grab a bottle (thanks for your convenient location and large New Glarus selection, Mars Cheese Castle!). And while there is some animosity between the two states (Packers vs. Bears; Wisconsin State Troopers vs. Wisconsin Dells-Bound Illinoisans; ‘Sconnies vs. FIPs), we are undoubtedly linked by common loves: beer and sausage. Read More

New Glarus Brewing Co | Moon Man No Coast Pale Ale

As a self-imposed Sconnie, I’ve signed up to endure perennial misery each year between November and May. Every fall I watch in horror as the sun sets earlier and earlier, the nights get frostier, and the boat-dotted lakes become empty canvases awaiting a frosty fate. That’s why today, when it could very easily be the last 80 degree day before hibernation begins, I opted out of the office lifestyle and escaped via kayak with my two best friends. One is called Justin – he makes an excellent porch drinking companion. The other is called Moon Man – he makes for excellent drinking. Read More

Beer News Recap

It’s hard to believe that two days ago marked the 1 month anniversary of PorchDrinking.com’s existence. During that time we have built a great community of readers, established a recurring … Read More