#VarietyPack Archives – PorchDrinking.com
It is a great time to be alive if you’re a craft beer drinker. Between the innovation, quality and wealth of choice that the craft beer boom has offered the general consumer, there’s a lot to be thankful for. You can add packaging to that growing list. Craft brewers like Colorado-based Funkwerks are well-aware that their audience now demands a strategic combination of quality and uniqueness when it comes to picking out what beer they take home with them. One of the more popular packaging trends that fits this need is the surge in variety packs sold across the nation. Funkwerks is diving head first into the trend with their own unique twist. Instead of focusing on hops and IPAs, Funkwerks’ newest Winky’s Snack Pack wraps up four unique sours and saisons to a create a truly unique packaging format that stands out on shelves.
Oh, variety packs. What Hazy IPAs are to trending beer styles, the variety pack is to new packaging formats. And why not? You lower buyer’s remorse by offering more options and expose consumers to a wider array of your beer. Minnesota’s Surly Brewing has experimented with offering new beers available only in variety packs before (ala 60 Below Rye IPA), and its newest Hop Pack offering aims to build on this by offering two new beers in a hop-focused format.
We’ve written on here before about Dogfish Head’s passion to stand out amongst growing competition in the craft beer market. Heck, we even devoted an entire 6er to it. But crafting a beer with scorching hot chili peppers or moon dust can only go so far. At some point, you need to find new ways to set yourself apart from the beer lining the shelf next to you. In their latest move, Dogfish Head is doing just that by introducing the new Off-Center Your Summer Pack. The new pack signals their shift towards differentiation by presenting a more premium product that offers more than just a 12-pack of beer to consumers. Dogfish Head Founder and CEO Sam Calagione offered his thoughts on the new seasonal variety pack and what its introduction to the market means for Dogfish Head and the larger craft beer arena.
When hockey season starts in St. Louis, this is how I spend many a night: I slip on my Blues ski cap to protect my balded head, throw on my jersey, bring out the big screen and connect it to my DirectTV Genie, light a fire and drink beer while watching the Blues. Cold beer in the backyard by the fire is one of life’s true pleasures. But until now, drinking by the fire could be a random affair. Not anymore thanks to Schlafly Beer Bonfire Box — beers designed for campfire-style drinking.