#BrewersAssociation Archives – PorchDrinking.com
Number nerds unite! This was the call to action for many brewery owners, operators, and employees during the Brewers Association 2023 Craft Brewers Conference, which took place from May 7-10 at the Music City Center in Nashville, TN. So what’s the noise about numbers and why should the craft beer community even care?
Metropolitan State University of Denver (MSU Denver) will soon begin construction of the Charlie Papazian Brewing Education Lab. The lab is named in honor of Charlie Papazian, the retired founder of the American Homebrewers Association, the Great American Beer Festival and the Brewers Association. Papazian is recognized as the Godfather of homebrewing and the resulting craft beer industry.
Every year, the Brewers Association publishes its Industry Review issue of The New Brewer magazine, which gives craft beer industry members a snapshot of how each brewery segment of the industry has performed over the past year in terms of production and sales levels. This edition never fails to disappoint with a plethora of juicy statistics for beer data nerds to chew on and brewery ownership to postulate about the future of the craft beer market landscape. This year was not without its share of surprises, with the likes of a non-alcoholic beer brand entering the mix and even more appearances by well-known breweries now functioning as “beverage” companies enjoying success with products that go beyond the typical ale or lager. And while that sexy 8% overall segment growth rate gets industry folks all excited, it’s not without some fine print. It’s one thing to take these rankings on the nose and pass judgment on where the craft beer industry is heading, but there are some really interesting finds in this data if you learn to read between the lines.
For a vast number of current and aspiring beer professionals, the annual Craft Brewers Conference hosted by the Brewers Association is THE go-to industry conference for all things beer-related. It’s four full days of seminars, workshops, and social networking events, plus a seemingly endless trade show floor ripe with vendors enthusiastically waiting to sell you everything from gaskets and exotic hops to insurance and glycol systems. Most attendees return home with swag bags full of branded goodies and heads full of ideas. But what’s the true return on investment (ROI) of attending the Craft Brewers Conference when it comes to growing the bottom line of your brewery business? If you or your team didn’t attend the conference, this will give you some insight into what was missed and for those that did attend, some ideas for how to revisit sessions and take advantage of all that was offered to help you optimize the business side of your brewery.
In Episode 62 of the “Boys Are From Märzen” podcast, Kindsey Bernhard is joined by Dr. J Nikol Jackson-Beckham, the Brewers Association Equity & Inclusion Partner.
The Brewers Association recently published the results from their third COVID-19 impact survey, aimed at gauging the state of the craft brewing industry. While things are far from rosy, as states begin to loosen restrictions, many craft brewers are beginning to see some light at the end of the tunnel.
The previous survey in April found that nearly 60% of breweries surveyed expected to be out of business in three months or less if conditions did not change. Fast forward seven weeks and this most recent survey finds that nearly 82% of breweries in the survey are either very or somewhat confident in their ability to remain open through 2020.
With more time to watch movies and shows, I’ve been reevaluating the importance of entertainment and imagination. One movie I’ve been thinking about is Big Fish—particularly the end where Albert Finney and Billy Crudup envision how “the story ends.” The ending they come up with is a bright visualization—a jubilant, cheerful scene where the son carries his dying father to a pond through a long stretch of smiling faces. As they walk down the hill towards the pond, the father gets a standing ovation from the dozens of quirky people who made up his remarkable (if exaggerated) life’s story.
Sometimes those kinds of visualizations are fun distractions—a daydream to pass the time. But sometimes visualizations are a coping mechanism, pure survival. It’s not news that we’re missing a lot right now. And when we miss things, it’s easy to let our minds wander and dream about what may come. So that’s exactly what we’re going to do. With the help of some lovely folks in the craft beer industry, we’re going to close our eyes and imagine what it’ll be like on that first day back to life.
It’s that time of year again. The Brewers Association’s 13th annual craft beer and food pairing event, Savor, will be making its return to Washington, D.C. on May 5th. Tickets for this don’t miss event go on sale February 18th for Brewers Association and American Homebrewers Association members, and February 19th for all non-members. Three different ticket tiers will be available for purchase: general admissions ($139), premium ($179) and VIP ($249). Be sure to mark the date down in your calendars to get your tickets!
As the Brewers Association (BA) gears up for this week’s Craft Brewers Conference (CBC) we decided to catch up with the governing body of craft beer to dive deeper into their decision to move this year’s conference from Indianapolis to Denver, just months before GABF will once again be held in the same city. Ann Obenchain, Marketing Director for the Brewers Association, spoke with PorchDrinking.com about this year, and the years to follow.
Some argued that the Jameson Whiskey presence at GABF may at first seem almost hypocritical, given the Brewers Association stance on companies such as Anheuser Busch InBev (ABI). As a writer who full-time covers both spirits and beer, I can confidently argue that one should never confuse the two industries. As liquids, they may be similar. They are not industry siblings, however, but instead distant cousins. Moreover, whereas companies like ABI seek to confuse the marketplace, actively targeting craft beer drinkers and even paying fines for unfair practices, Jameson has never hidden from its name and the distillery consistently champions and collaborates with craft breweries, both in the U.S. and Ireland.
(For my short commentary on Jameson and the spirits industry—vs. the beer industry—see the two paragraphs at the bottom of the story.)
This was one of those weeks that I allowed my day job to get in the way of my fun beer writing job. I really had to push my Twitter-scrolling finger past its safety limits to get this post out in time. While I grab an ice pack and a beer, you can check out this edition of The Weekly Buzz.
The craft beer movement in the US has forever changed the definition of beer. The grapefruit and pine flavors of the cascade hop catalyzed a revolution in the late 1970’s that couldn’t be stopped. Brewers revived old styles, improved on current styles, and created entirely new ones at an astonishing speed.
Since I’m writing this on International Women’s Day, I would be remiss if I didn’t thank all of my strong, creative female colleagues at PorchDrinking. Without them, this humble beer blog would be but a shadow of itself. Their hard work and dedication keeps this train on the tracks, and their fresh points of view help us keep our content fresh and relevant in an ever-changing world. I invite you all to raise a glass to them! Now, here’s some stuff I found on Twitter. This is The Weekly Buzz.
Last week, the Brewers Association sent out a press release announcing that more than “3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal.”
The Brewers Association published its end of year report this morning announcing that there were over 6,000 breweries in operation across the United States in 2017. That number reflects an increase of over 438 operational breweries since their mid-year report was announced in August, and an increase of approximately 1000 breweries in operation since last December 2016.
Earlier this week, the Brewers Association announced the launch of a marketing campaign to help distinguish independently owned craft breweries with a special label to raise awareness on a brewery’s independence. Qualifying breweries can utilize the label on product packaging, signage, menus and other marketing collateral.
As the craft beer industry begins to wade through the murky waters of distinguishing itself from other non-craft entities, the Brewers Association has decided to make the distinction even more clear. This morning the Boulder-based national trade organization announced the creation of an official seal to help independently owned craft breweries for qualifying members.
SAVOR: An American Craft Beer & Food Experience is one of the most premier craft beer events on the East Coast. The Brewers Association, in partnership with the historic National Building Museum, brings forth this incredible event to give beer lovers a chance to meet brewers, find rare delicacies and experience unbelievable combinations that bring new meaning to taste and smell. In our long history of covering this event, PorchDrinking gave me the opportunity to savor a beer festival unlike any other.
The BA releases its list of Top 50 Brewers, Mississippi officially allows direct sales to customers at breweries and Maine brewers look to streamline state laws. North, South, East and West – no matter where you live in the U.S., we’ve got you covered on the latest craft beer news. Keep reading to catch the details of these stories and more in this edition of the Weekly Growler Fill.
It’s almost Christmas, but I won’t give you a cheesy Christmas message. I’ll give you something real. This is a sentiment that we can all relate to in this stressful holiday season. Oh… and I’ll give you The Weekly Buzz, too.