#LabelArt – PorchDrinking.com
We all know the cliché, “don’t judge a book by its cover.” In theory, that advice can be applied to beer as well but yet, we all ignore that saying. In reality, the cover (or in the beer industry, the label) is what sells the first can or bottle, while the contents sell the following case and create loyalty. It would be foolish to think the package doesn’t matter. The design wrapped around the liquid tells the story of the product and the company.
Stories are the foundation of human experience and connection and Portland, ME based artist Heidi Geist has quite the story. She is in the midst of a cross-country endeavor to explore and experience the American craft beer culture through label art. I had a great conversation with her about the 48 Beer Project, how it got started, what she is experiencing and the works she creates.
Living in the Bay Area has some huge perks if you are into craft beer, which let’s be honest – if you are reading this you probably are. I live in San Leandro, and a ton of amazing breweries are anywhere from 10 minutes (I am crazy close to Drake’s Brewing & Cleophus Quealy Beer Co) to a few hours away, like Alvarado Street Brewery out of Monterey, California. Grab your board and prepare to shred, brah.
Last June, Great Divide took their iconic, but somewhat dated Denver Pale Ale and reimagined every aspect of the beer. Not only did its 20+ year old recipe receive a facelift, evolving from an English to an American-Style Pale Ale, but it’s label design was re-imagined for a newly introduced canned format.
Paying homage to the artistic roots associated with its new Barrel Bar location’s home in the River North Art District, Great Divide’s yearly rotating Artist Series features the work of a new local illustrator each year.
The Day of the Dead – or Día de los Muertos – involves a myriad of cultural traditions, largely comprised of the Roman Catholic All Saints Day celebration and ancient Native Mexican observances associated with those who’ve passed. But, like most things these days, the festivities have evolved in such a manner as to take a little bit of this, a little bit of that, which ultimately results in a large party! Throughout Mexico and the U.S., it’s a good excuse to have some fun. Let’s just make sure we do it with the right beer.