#deschutes #deschutesbrewery – PorchDrinking.com
When the temperature drops below 50 degrees, our taste buds seem to sense the change in barometric pressure and start to crave those darker, roasted malts. There is a coziness that is associated with a stout by the fireside or watching rainfall while sipping on a malty winter mistress of a Cascadian dark ale. The winter seasonals start to hit the shelves just in time for the holidays and are invariably associated with happy, festive memories.
Consistency is hard to replicate in any industry; it’s especially difficult in the craft beer market. Churning out a consistently excellent product that resonates with consumers and drives a positive bottom line is no small feat; even for the most established brewers, like Oregon’s Deschutes Brewery.
Amidst the sustained success of their hallmark IPA, Fresh Squeezed, Deschutes has brought new beers and new branding into the fold to better compete with a slew of newcomers and new beer styles. Amidst all of this market churn, it’s important to have a consistent element; which is where Veronica Vega, Deschutes’ Director of Product Development comes in.
Chances are, your local brewery has experimented in the Hazy IPA trend. It would be silly not to given the incredible popularity of the newish beer style that has taken the nation – and even GABF – by storm thanks to its fruit-forward appeal and inherent drinkability. Hazy IPAs have expanded into many areas of the craft beer economy, but they’ve yet to really make an impact on the 12oz can segment. That is all changing thanks to the vision of three nationally-known breweries, 21st Amendment Brewery, Deschutes Brewery and Odell Brewing Co., making their hazy offerings readily available in the easily accessible aluminum format. We asked each brewery why they’ve decided to can their hazy creations.
Some of the best outdoor memories I have are around the twilight hour. You’re settling in for the evening – dinner is already done, fire stoked and watching the stars peek out as the sun sets. There is something about the feeling of moving with the sun, I am usually up when the sun wakes up and winding down after it sets, you just feel one with the universe.
Deschutes Brewery‘s seasonal offering of Twilight Summer Ale seems to capture these feelings beautifully.