#newbelgium – PorchDrinking.com
Chances are, if you’ve perused a liquor store in the past few years you’ve passed a suspiciously sublime skeleton emblazoned on bright cardboard. Much like the aggressive hop bill inside, New Belgium Brewing Company brewed its Voodoo Ranger series to stand out both in flavor and branding. Launched in 2017, the Voodoo Ranger IPA series has quickly become a foundational pillar of the New Belgium portfolio. We asked New Belgium’s Director of Brand Marketing, Kyle Bradshaw, about the growth of the brand, how it has been able to connect so effectively with consumers and what comes next.
Good things come to those who wait, right? That’s the case for Colorado beer drinkers, who got a chance recently to buy Where I Live, a mixed culture dark sour beer created in collaboration between two of Colorado’s most esteemed brewers: New Belgium Brewing Co. and TRVE Brewing. Made with 100% Colorado-made malt and lavender, Where I Live is unique both in composition and inspiration. The brewers first discussed making this beer during the 2016 GABF, but it wasn’t possible due to regulations that prohibited brewer-to-brewery tax-free transfers of ‘finished’ beer. As fate would have it, a legal loophole that popped up in passed legislation one year later made the blending collaboration possible and Where I Live became a reality. To learn more about how this beer came to be, we asked Andrew Emerton, New Belgium’s Specialty Brand Manager.
How is everyone’s sugar hangover going?! I know I ate all the fun-sized skittle packs this week and very much need a candy-free weekend! Our writers have been getting in the Spooky Szn mood with some witchy brews! Kick up your feet, grab a cozy blanket, and let’s see what we’re drinking as we welcome fall into our world!
While Colorado’s New Belgium Brewing Co. boasts the oldest wood-aged sour program in the country and a stable of well-crafted IPAs, their biggest brand remains their Fat Tire Amber Ale. First introduced in 1991, the iconic Amber Ale remains a pivotal beer in the U.S. beer scene. Now you can consider it a part of America’s grilling culture as well.
In partnership with Niman Ranch, New Belgium recently introduced their Fat Tire BBQ Collection, which combines the malty deliciousness of Fat Tire with Niman Ranch’s Certified humane pork and beef raised by independent U.S. family farmers. With five current offerings at launch, the Fat Tire BBQ Collection offers a variety of great grilling options perfect for a Saturday tailgate or backyard grill session.
So school has started and it’s supposed to be sorta the beginning of fall. I don’t know where you are right now, but where I’m sitting we are about to hit a record consecutive days with 100-degree heat. It’s really, really hot. So what goes well with the insanely ridiculous heat? Air conditioning and a great craft beer. I’m probably the pickiest about my beer choices this time of year than any other, so take a look at what the PorchDrinking team is enjoying to help you beat the heat (unless you live somewhere with pleasant weather–in which case these are still great choices–and can I come visit?).
Many places around the country are experiencing record-breaking temperatures right now. Hopefully all of our readers are staying cool and hydrated. The crew here at PorchDrinking is doing our very best to make sure we’re staying hydrated with the very best hop water we can find! This is this week’s What We’re Drinking.
Chances are, if you have been to a brewery before, you have been on a brewery tour. It’s an easy way to get the consumer closer to a brewery’s brand, process, and beer. While some offer hands-on exercises, unlimited samples, and specialized experiences, your typical, run-of-the-mill brewery tour is no longer memorable. Beer drinkers are much more educated and knowledgeable of the brewing process and the craft beer industry as a whole than they were 5 or 10 years ago. Sniffing hop pellets and looking at stainless steel fermenters can get dull after a while.
To stand out in today’s brewery tour landscape, you really have to offer something that goes beyond the status quo and provides a deeper connection to the brewery you’re visiting. Many national and regional breweries have realized that their brewery tour can help extend the beer drinker’s experience with them, which could help influence subsequent purchasing decisions at retail locations and bars. Offering something different and memorable is a great way to standout from the fray of local colleagues and regional competitors. Things like specialized tours and immersive tasting experiences are just a few ways that breweries have revamped their tours to better appeal to today’s beer drinking clientele.
May has arrived, my friends! Summer seasonal beers are already being poured and decks everywhere are itching for a summer cook-out. If you haven’t cleaned off your grill and fired it up yet, then you are behind the game. Cinco de Mayo may have passed, but you can still practice your grill skills with this deliciously picante recipe!
In today’s U.S. craft beer market, tenure is a very relative term. So, when something has been around for 20 years, you take notice. That is the case with New Belgium Brewing’s wood-aged sour program, which is the oldest in the United States. The program has created sour trendsetters like La Folie; all the while continuing to set the mark for what consumers should look for in a good wood-aged sour.
Colorado’s New Belgium Brewing Company has been around for a long time (more than 25 years) and its beer portfolio has changed and adapted as the craft beer market grew up. While their excellent sour beer program and iconic Fat Tire Amber Ale remain staples of their lineup, New Belgium has made some interesting shifts in their IPA portfolio over the past few years to appeal to a younger, more adventurous and IPA-crazed beer drinking demographic. New Belgium retired their Ranger IPA in 2017 but the ethos of that brand now lives on in their popular Voodoo Ranger IPA lineup.
As the season is trying its hardest not to let fall happen, I am soaking up all the sunshine I can! The leaves are changing colors, littering the grounds; the sun is going to bed earlier, and the moon — I mean… it’s been bright and huge, I love it! I personally love fall and it doesn’t mean the end of porch drinking weather. So bundle up, light the firepit, and see What We’re Drinking.
It’s bourbon barrel-aged season and when you hear those words you’d tend to think stout. New Belgium’s new Oakspire, brewed in collaboration with Knob Creek, brings you the bourbon characteristics in an ale.
Imagine, if you will, a bicycle trip through Belgium. That bike ride served as the catalyst for a butterfly effect that helped to change the face of beer in America and encouraged a new generation of brewers and beer drinkers to prize flavorful, full-bodied and well-balanced liquid. This surge, partially powered by New Belgium Brewing, has swept us into a new world of craft beer. Had this journey not taken place, there would be no Fat Tire. Without Fat Tire, there would not be New Belgium Brewing Company, and, without them, we may not have access to such a bountiful cornucopia of craft beer.
Denver’s Avanti F&B (Food & Beverage), presented by Shinola, is throwing a New Belgium Brewing Beer Cocktail Party on Monday, August 13, from 6 pm to 9 pm, and you are invited. Guests receive a complimentary New Belgium Beer upon arrival, taste the 10 competitors cocktails and help select a winner.
The grand prize winning bartender receives a spectacular Shinola watch. But the night is more than about winning and losing: “This contest was designed to be low impact for contestants, and a fun celebration of our community,” notes Avanti.
While we can’t pretend to list every new beer release, here are several tasty tidbits that have come across the PorchDrinking.com desk from around the nation. Founders, New Belgium and Rogue recently announced beers that will hit the shelves across much of the nation. Get ’em while you can!
After a year hiatus, New Belgium’s Tour de Fat has been revived and refreshed for a return to Denver, CO. The 19-year-old celebration of biking, beers, music and philanthropy returns to the Mile High City after a year of tinkering and will take place August 25 from 12-5pm in Denver’s Sculpture Park.
How does one properly pay homage to the predecessor that launched an entire movement? By returning to the basics. La Folie, New Belgium Brewing’s Sour Brown blend, was the country’s first commercially produced sour developed by Peter Bouckaert in 1999, and still features the oldest continuous souring culture in America. It has since gone on to earn multiple awards at the Great American Beer Festival and more importantly, inspired thousands of American brewers and beer drinkers to embrace barrel-aged mixed culture sour beers.
New Belgium Brewing has had success in a bunch of different beer styles, most notably with their popular Voodoo Ranger IPA line and the fan favorite Fat Tire. But they’ve never distributed either of those beers as widely as their newest offering. Enter Bicycle Kick Kölsch, their new, refreshing brew primed to be the premiere beer of this June’s World Cup. To give it added appeal for “The World’s Game,” New Belgium decided to partner with five breweries on five different continents, creating a truly unique collaborative beer that boasts the finishing touches from five distinct breweries. The kicker, pun intended, is that each brewery that brews Bicycle Kick will also distribute the limited time beer across their distribution footprint. That’s five continents, making it New Belgium’s most widely distributed beer ever. We asked New Belgium spokesperson Jesse Claeys about how the Fort Collins brewery brewed a beer with worldwide appeal.
Craft beer seems to go through phases. Right now, you can’t find a new brewery that isn’t making something exceedingly bitter, hazy or barrel-aged. In some ways, consumers’ preferences for different craft beer styles mirror their often-fleeting style, dietary and exercise obsessions. Every year there seems to be a new trend popping up that captures the minds of the economically important 25-34 age demographic. One dietary preference that has weathered the storm of fleeting fads has been the rise of gluten-free and gluten-reduced diets due to its digestive health benefits. Now, several prominent craft brewers are joining the fray by introducing gluten-reduced beers. Are these new options a simple novelty or a beer style that is set to explode? We asked two brewers leading the charge.
As someone based in Denver who makes a hobby out of beer writing, I have what can only be described as an embarrassing confession: I had never tasted New Belgium’s La Folie—or any other of its critically acclaimed sours—before last week.
The gravity of this oversight may be lost on the casual enthusiast, so allow me to explain. For 20 years, the Fort Collins-based brewery has been cranking out some of the country’s most complex wood-aged beers, starting with the first iteration of La Folie, its flagship Flanders-style Sour Brown Ale aged in massive oak barrels called foeders. New Belgium’s is now the largest wood cellar program in the U.S., with 64 French oak foeders and one American white oak foeder all imparting funky flavors to base beers as they mature.