Posts ByKatie Kalk – PorchDrinking.com
In a crowded craft beer market, breweries are working harder than ever to catch the eye of the consumer walking down their local beer aisle. Breweries are investing in slick graphic design, updated branding and wild flavors. If the outside of the can isn’t enough to make the beer stand out then perhaps what’s inside might intrigue the consumer into a purchase.
Sitting down at my local brewery the other day, I felt like something was missing. Something felt off about my presence in this crowd of trendy urban dwellers. As craft beer continues to move into the mainstream, drinkers no longer …
Defining what makes a person a millennial has been an object of journalistic contention for years now. Is it a strong memory of 9/11, barely remembering the world pre-internet, or growing up watching single-camera sitcoms? May I humbly suggest adding one more to the list: you can identify as a member of the millennial generation if you have ever been personally victimized by a toxic black can masquerading as men’s body spray. Even if you never directly sprayed this shower-substitute on your skin in middle school, you have breathed in its foul fumes at some point during your adolescence. With scents like Apollo, Kilo, Phoenix, Tsunami and Maniac, body spray was aimed at moldable millennial minds hoping they could spray their way to cool.
Depending on who you ask, South by Southwest (SXSW) is either an adult Disneyland full of freebies, quirky popup experiences and endless live music or a modern scene out of Mad Max with throngs of tourists swarming the streets of downtown Austin, TX. Do you live for the crowds and discovering secret shows or do you hope that your local bar hasn’t been discovered? Either way, Austin breweries have you covered. Keep reading for a roundup of craft beer events at SXSW.
The modern world of craft beer tends to glamorize the brewmaster as a lone wolf creative genius. One person working away in an underground lair fermenting magic. Of course, a brewmaster relies on a large team of professionals in every step of the process. The very first step is gathering quality ingredients. Yeast is beer’s most mysterious ingredient. A reproducing single-celled organism that consumes sugars to create alcohol and carbon dioxide. Without these invisible creatures, there would be no beer.
PorchDrinking is a firm supporter of the manta “drink local.” But there’s plenty of incredible craft beer that doesn’t come from your neck of the woods. I live in Austin, the capital of Texas and the city with the most craft breweries in the state. I could exclusively drink beers from my home town; however, I’d be making a mistake by ignoring my Texas beer brethren. The beer coming out of the Dallas Metroplex rivals its hipper southern city. It’s harder to find, but worth the effort to pick up.
Fall weekends in Austin, Texas can trick you into forgetting all about humid summer nights or surprise flash floods. Weather like that can convince someone that patio weather will never end, that you get an extra hour of sleep every night or that that the next beer might be the best beer — Hold Out Brewing is working to make at lease one of those dreams a reality.
An upcoming brewpub in central Austin, Hold Out is spearheaded by brewers Mark Stowe and Brent Sapstead. Brent is the former head brewer and production manager of Real Ale Brewing Company in Blanco, Texas. On Saturday, November 3, Hold Out Brewing threw a preview event hosted by their soon-to-be neighbors, Better Half Coffee and Cocktail Bar. Guests could sample four beers from Hold Out Brewing or purchase two different collaboration beers from Hold Out Brewing and Austin Beerworks.
I’m not sure what age I was when I started favoring breweries to bars. I distinctly remember frequenting the only brewery in my tiny college town more and more, while braving the sticky floors of the dive bars less and less. Not to say there isn’t a time and a place for a great dive bar; however, if you’re reading this it’s more likely that you’d rather drink something exciting, fresh and flavorful than pay for a bottom-shelf vodka soda. What hasn’t changed as I have gotten older is the desire to socialize over a drink.
Enter the neighborhood craft brewery. A far cry from the empty warehouses of my college days. Neighborhood breweries have become gathering places for the entire family, both two and four-legged, to come together to listen to music, play games and explore new styles of beer. However, occasionally these neighborhood breweries transcend beyond just a community hangout by producing extremely high-quality beers.