#nonalcoholic Archives – PorchDrinking.com
Working in business development for his law firm, Rob Fink spent a lot of time in pubs and restaurants entertaining clients. In his early 30s, drinking for a good portion of the afternoon was fun, once he had kids he knew his habits had to change — but he liked beer.
The non-alcoholic (NA) beverage and beer segment continues to eat up market share thanks to its ability to offer younger buying groups a palatable and fulfilling NA option that takes the place of the typical beer, hard seltzer or hard cider. For many, NA beverages have become an addition to their overall alcohol-consuming habits while others have used NA beers to stop drinking altogether. I, like many others in the U.S., fall somewhere in the middle. According to Lagunitas, 45% of American adults have now purchased an NA beer. Data from Nielsen shows that 47% of Americans are making an effort to “cut back or abstain from” alcohol altogether.
While December is often filled with excess drinking, January is typically viewed through the lens of constriction, where you either consume less alcoholic drinks or participate in dry January, a month-long pledge to stop drinking alcoholic beverages entirely. If you’re a beer drinker curious about new NA beer options available on the market or participating in dry January, below is a list of five options we’re excited about.
Have you set a New Year’s resolution? Are you participating in #DryJanuary? If so, Athletic Brewing Co. out of Stratford, CT, has you covered. As the first non-alcoholic beer taproom in the country, they have a great line up of options that are both low in calories and contain less than 0.5% ABV. Whether you are a “hop head” and love IPAs or if you are a more malt-focused beer drinker, they have you covered.
Across the globe, the market for non-alcoholic/low alcohol beer exceeded $9.5 billion in 2019, with an estimated compound annual growth rate of approximately 7-8% over the course of the next six years (Global Market Insights). By 2027, global sales in this segment are projected to surpass a valuation of $28 billion (Fact.MR). That’s some serious change in more than one sense of the word.
The pandemic has had a drastic impact on the drinking habits of many Americans, myself included. While I still indulge on the weekends, I’ve also developed a new craving for lighter, better-for-you options that can be consumed guilt-free throughout the week. Spiked kombucha from the likes of Luna Bay Booch and Jiant Kombucha are frequently found in my fridge, along with some new non-alcoholic offerings. While California’s Athletic Brewing might draw the most headlines for their non-alcoholic (NA) beer lineup, Californian counterpart Surreal Brewing has generated plaudits of its own thanks to the likes of Juicy Mavs NA Hazy IPA.
It used to be that the term “non-alcoholic beer” brought looks of confusion from those who heard it. To the craft beer connoisseur these words are even more foreign. However, alcohol free craft beers are coming up in the world and it’s time we start paying attention.
Perhaps you’re going dry for awhile. Maybe a health condition or medication prevents you from drinking alcohol. Or, like me, you could be abstaining from alcohol in solidarity with your pregnant wife. Whatever the reason, these booze-free brews have a slew of handy uses.
Feast your eyes, and then your palates, on these six craft beers that’ll make you forget there’s no alcohol in them.