AboutTaylor Laabs – 4/9 – PorchDrinking.com
Oh, variety packs. What Hazy IPAs are to trending beer styles, the variety pack is to new packaging formats. And why not? You lower buyer’s remorse by offering more options and expose consumers to a wider array of your beer. Minnesota’s Surly Brewing has experimented with offering new beers available only in variety packs before (ala 60 Below Rye IPA), and its newest Hop Pack offering aims to build on this by offering two new beers in a hop-focused format.
Last July, Lagunitas purchased 20% of Michigan-based Short’s Brewing Co. When it was announced, Short’s spokeswoman Emily Sullivan noted that the agreement was strategic and helped them grow their business through easier access to materials and packaging that a brewing behemoth like Lagunitas can offer. Now, we’re seeing the first real activation of the partnership, as brewers from both operations joined together for a Midwest meets West Coast collaboration: Passion Grass Session Ale made with passion fruit and lemongrass. The new creation is the first consumer-facing example of their partnership and is sure to appeal to beer geeks nationwide. Here are the details.
Wisconsin is known for its cheese, beer and football. Green Bay, Wisconsin’s third biggest city, is simply known for the Packers. Dubbed Titletown USA, Green Bay has been home to the Packers for ages (the team will celebrate its centennial next year). The team is also a massive business boon for the city thanks to the tourism and additional business opportunities it brings to the small port city.
Packers football Sundays have also become big business for Green Bay’s small, but growing, craft beer scene. Two breweries, Badger State Brewing and Hinterland Brewery, are strategically positioned within a quick walk from the hallowed grounds of Lambeau Field. Stillmank Brewing Company is a bit farther away, but still sees a good deal of added foot traffic during any Packers’ home game weekend. We spoke to the owners of each brewery for an assessment on how the Packers have impacted their business.
Quick Sips is our way of highlighting beer events, tap takeovers and other notable beer news around the city of Chicago, IL. If you’d like to submit something to be included in the next Quick Sips, please email us at [email protected].
Rosé (lager) all-day? For some beer-drinkers, this dream is quickly becoming a reality. To stand out in 2018, brewers are throwing anything and everything (fried chicken?) into their beer to win over the increasingly saturated taste buds of beer lovers. That said, some breweries are moving in a different direction.
Beloved Minnesota brewer Surly Brewing and national powerhouse Allagash Brewing have decided to target a new sub-section of drinkers: wine and spirit fanatics. It’s a large group that continues to eat up market share thanks to the popularity of beverages like spiked seltzers and Rosé drinks. Rosé in particular continues to increase its influence across the alcohol market, posting a 40% increase of sales in 2017.
Creature Comforts Brewing Co. makes great beer; they also make great beer with a purpose. Their recent initiative, Get Artistic Tart Wheat beer, is a fitting testament to this two-pronged approach. Announced earlier this summer, the Get Artistic beer is part of a larger campaign aimed at finding “creative ways to add value the local arts community” in Athens, Georgia. The kicker: 100% of the profits from the beer and its corresponding flashy merchandise will go towards funding the dreams, endeavors, and passions of local artists. Sounds like a win-win to me. Here’s my review.
Look in the hand of any avid craft beer fan and you’ll most likely find a can of glistening beer. Right now, the shift towards aluminum primarily revolves around the traditional 12oz and tallboy formats, but that trend is evolving as consumers continue to voice their beer opinions through their wallets. The next frontier for cans is one that has been on-shelves for some time. Unsurprisingly pioneered by Oskar Blues back in 2012, the 19.2oz can, often called a stovepipe, is a behemoth of beer, giving drinkers over 1.5 standard servings of beer. It’s not a format for everyday use, but several brewers across the nation are finding interesting niches for the big can format.
We asked them about the growing trend and if they think the can is here to stay.
It’s not any sort of industry secret that Lagunitas Brewing Co. has been known to have an affinity for dankness. The Petaluma, CA-based brewery has had a storied history combining hops and cannabis into beer, which makes their recent announcement that much more exciting. Lagunitas has decided to take their groovy talents to the booming sparkling water market, with the introduction of their Hi-Fi Hops sparkling beverage. The new carbonated water drink is IPA-inspired and blends together hops with both THC and CBD, two chemical compounds found in cannabis.
Oh, summer. As a native Minnesotan and current Chicagoan, I have a mixed relationship with the best season of the year. I’m used to rationalizing the cold, the rain, the snow, more cold…and even hail, endured during roughly nine months of the year, knowing that the sweet embrace of 70 degrees and sunny skies is right around the corner. Unfortunately, summer in the Midwest can be as fleeting as the last drip of Lager in your glass, which is why Midwesterners go so crazy for the nice days: because there are so few of them. One of my favorite summer activities is patio drinking. It’s a staple pastime that tans the skin and bloats the belly as you sit outside sopping up suds and some much-needed Vitamin D. Much like its inhabitants, the breweries of the Midwest also rejoice when the first summer forecast comes into the picture. Patio season can even start before Memorial Day – I’ve seen Chicago breweries unveil their patio chairs on an unseasonably sunny day in March. And guess what? That patio was filled. We asked several Midwestern brewers why patio season is so special for their brewery and for their patrons.
Chances are, the last Revolution Brewing beer you had was probably from their Hero IPA line – or even a Rosa or Pils knowing both are a staple of summer. That might not be the case for much longer. Revolution is diving head first into the sour beer trend with the release of their first-ever sour, Freedom of Speach. The session peach sour gets its tartness via kettle souring and comes in at a sessionable 4.5% ABV, meaning that it will add some variety to any cooler you’re packing this season.
The goal of any brewery should be to produce great beer and positively impact their community. Many breweries have this similar mission, but few are as mission-driven as Savannah-based Service Brewing Co.
There’s few things darker than standing in a pitch black cave. The lack of light heightens your other senses immensely. As the lights went out in the famed Grand Rapids barrel storage cave of Founders Brewing Co., my nose lit up with the smell that any barrel-aged beer fan should be familiar with—bourbon. Founders’ head cellarman Jason Heystek is used to it by now, just like he’s used to scaling the rows of bourbon, tequila and wine barrels that line the former gypsum mine. Five minutes into our tour of the caves, Jason had already found a comfortable seat on-top of a KBS barrel. Much like the booze-soaked liquid that warms the body, Jason exudes a sense of comfort and enjoyment that reverberated throughout the group, making our tour almost 90 feet underneath Grand Rapids, a truly unforgettable experience.
Thanks to the permeation of their ad campaign throughout Chicago, my initial impression of Traverse City was that there was going to a brewery every block. That turned out not to be true – and that’s probably a good thing. While a good deal of breweries can be reached via a leisurely stroll on Front St., a lot of the other worthwhile spots are a bit more spaced out, which forces you to explore the unique history and scenery that makes Traverse City one of the better tourist destinations in the Midwest. We got the chance to experience a good deal of what the city had to offer through a variety of brewery stops on Saturday and Sunday, along with a trip up the peninsula to visit the Old Mission Lighthouse and the scenic grounds of the Jolly Pumpkin brewpub. Here are my highlights.
After a five-day excursion with my beer-loving parents through Western Michigan and Traverse City, I’ve come back enamored with many of the local brews… and about five pounds heavier. But it was all worth it: every single brew, cheese board, burger and beer flight. During the trip, we visited over 20 breweries throughout Grand Rapids, Kalamazoo, Marshall, Ludington and Traverse City. Some were massive, others were upstarts, but each left an impression. To make my recap as readable as possible, I’ve decided to divide my thoughts up into regions, starting with the focal point: Grand Rapids, and the additional visits we took to Bell’s, Dark Horse and Starving Artist located in Kalamazoo, Marshall and Ludington respectively. Here are my highlights.
Revolution Brewing knows how to make damn good beer, and they know how to market it. With an overwhelming amount of quality craft options in the Chicago market, Revolution has been able to defend their sales turf by standing out through their unique marketing efforts – look no further than their League of Heroes variety pack.
In most areas of business, expansion is almost always a good thing. But that notion has not always been the case in the craft beer industry. Look no further than the sudden decline of national brewer Green Flash, who seemed …
Scroll through your Instagram these days and you’re sure to find a wide selection of hazy beers in tulip glasses, strategically positioned to capture the faintest glimmer of sunlight on the glass. For many, the fanfare around the NE-style IPA is as much about the visuals as it is about the beer’s inherently juicy sweetness. Humans are visual eaters after all, so creating a beer that delights both your eyeballs and tastebuds makes sense. When I scrolled through my feed a few months back, my finger stopped on a post from Chicago-based Forbidden Root. The West-side brewery has made a name for itself with their botanical brews and hazy concoctions, but this newest endeavor, dubbed Assembly Required, was daring even for them. It was a sour NE-style IPA, more opaque than hazy, with a bright rosy red hue that departed from the typical orange juice color of a traditional haze bomb. Their new Assembly Required line is a bold evolution to the must-make trend of the present. After tasting the next batch, I’m confident in saying that the sour haze trend is alive and well in Chicago
New Belgium Brewing has had success in a bunch of different beer styles, most notably with their popular Voodoo Ranger IPA line and the fan favorite Fat Tire. But they’ve never distributed either of those beers as widely as their newest offering. Enter Bicycle Kick Kölsch, their new, refreshing brew primed to be the premiere beer of this June’s World Cup. To give it added appeal for “The World’s Game,” New Belgium decided to partner with five breweries on five different continents, creating a truly unique collaborative beer that boasts the finishing touches from five distinct breweries. The kicker, pun intended, is that each brewery that brews Bicycle Kick will also distribute the limited time beer across their distribution footprint. That’s five continents, making it New Belgium’s most widely distributed beer ever. We asked New Belgium spokesperson Jesse Claeys about how the Fort Collins brewery brewed a beer with worldwide appeal.
When the snow melts, Minnesota springs into life. As a Minnesota native, I’m partial to the great Land of 10,000 Lakes for many reasons. If you can get past the prolonged winters and man-eating mosquitoes, Minnesota really does have a lot to offer to the outdoor enthusiast, family man, beer aficionado, sports fan and everyone in between. Oh, and the beer scene in the Twin Cities of Minneapolis and St. Paul is absolutely kickass.
Surly Brewing started in a small retail park in Brooklyn Center, MN. After experiencing sustained growth in sales, the brewery expanded to its massive Prospect Park location that now houses a beer hall and shoulders the brunt of its growing, multi-state distribution responsibilities. And while they do offer some unique one-off beers served exclusively at the beer hall, the older Brooklyn Center location gives them even more space to experiment. The culmination of this brewing flexibility is its new BC Small Batch series.